Saving La Rosita!
Developers have targeted local Redlands business, the historic La Rosita Drive-In, for demolition.
In July, at the monthly Historic and Scenic Preservation Commission at the City of Redlands, developers announced that this building is to be undergo complete demolition in order to make room for a new drive-thru Starbucks.
Commissioners interjected that this building is over 50 years old and is one of the last remaining businesses that represent 50s architecture style.
SRI's Donn Grenda stated, “Having done this my entire career — there is no question this is a historic structure that is clearly eligible for California or national register, certainly the local register. I think the staff report is flawed and didn’t do enough in-depth research. It assumes right out of the gate that this wasn’t a historic building and includes arguments to say that.”
Many of the Commissioners are not against putting a Starbucks in and agree that the building should be renovated, but are pushing to preserve the historic façade and signage.
During the July meeting, Sherli Leonard, executive director of the Redlands Conservancy, also spoke out in favor of keeping the building. “Redlands was in the middle of this route from Los Angeles to Palm Springs that was traveled by many and many stopped somewhere in the middle of Redlands and I don’t believe we have any other examples of roadside architecture in town,” she said.
A Special Meeting to discuss the fate of the historic La Rostia Drive-In will be held at the City of Redlands on August 25th, and it is open to the public.
SRI's Executive Assistant, Tamara Serrao-Leiva, with the help of other supporters, has created a Facebook page to start a positive campaign in order to encourage developers to reuse the historic façade. This page will inform followers of upcoming events, meetings, and the latest news on the issue. To join this campaign, go to the Save La Rosita Drive-In Facebook Page and "Like" it.
Contact Tamara for any questions!
SRI's own Tamara Serrao-Leiva has been interviewed to answers some questions regarding the Facebook page in the Redlands Daily Facts here and the San Bernardino Sun here! Also, on August 20th, 2014, she was interviewed for a segment to air on CBS2/KCAL9 news (aired 4:00 pm on KCAL9, 9:00 pm on CBS2). See the segment here.